NBC Sets Target For 50% Minority Workforce

(PoliticalLookout.com)- According to a report from the Los Angeles Times, NBC News is planning to scrap any meritocracy in their hiring process and commit to a 50% minority workforce. The announcement was made by Cesar Conde, the new head of the news network.

Currently, some 27% of the network is made up of “minorities.” The numbers break down to roughly 8% Black, Asian, and Latino equally. Conde has said there is no deadline, but that their overall goal is to reach 50% in the future as part of their “50 Percent Initiative.”

Conde said that women should make up half of all employees at CNBC, MSNBC, and NBC News, and that he has already nearly reached this goal.

The Los Angeles Times claims that the discussion about enforcing a 50 percent minority workforce has become more common in the news industry since the death of George Floyd, who died after a police officer in Minnesota kneeled on his neck for eight minutes in May.

Conde said in an interview on Thursday that he think’s that it’s not just the right thing to do, but “the right thing for any business that wants to grow in the United States.”

Conde was appointed the head of NBC Universal News Group back in May, replacing Andrew Lack. His new initiative is one of the most radical measures taken by news networks, and is bound to cause controversy for several reasons. First of all, no initiative like this has escaped criticism from far-left activists and commentators. 50 percent may seem more than fair, but for some activists it isn’t enough. Let’s wait and see how that pans out.

Secondly, there’s the issue of white and male employees. Conde did not detail how exactly he plans to ensure that half of his workforce is made up of minority women. It raises the question, therefore, of whether they intend to start replacing white, straight, male workers in their organization with non-white females.

Conde also didn’t explain what he means by minority. Will white men who are members of the LGBTQ+ community be immune from any potential redundancies? And if not, is it possible for a straight white male employee to identify as a woman to avoid being fired?

Questions, questions!